If you’ve received large coupon packets in your mailbox over the years, you may have noticed the name on them changing. What many people once knew as RedPlum later became RetailMeNot Everyday, and today it is known simply as Save.
Despite the different names, the concept has remained largely the same. These mailers contain coupons, advertisements, and promotional offers from national brands, grocery stores, restaurants, and local businesses. They are distributed to millions of households across the United States through direct marketing campaigns.
For some people the coupons are useful, but many households consider these packets to be junk mail. The good news is that you can request to stop receiving them! In this guide we’ll cover:
- The history of RedPlum, RetailMeNot Everyday, and Save
- Why these coupon packets arrive in your mailbox
- The types of mail they send
- The fastest way to opt out
- Alternative tools that can help reduce junk mail more broadly
The Fastest Way to Opt Out of Save / RetailMeNot / RedPlum Mail
Because the program has been rebranded several times, many people search for how to stop RedPlum or RetailMeNot mail. Today the coupon distribution system is managed under the Save brand.
To request removal from their mailing list:
- Visit Save.com
- Navigate to the section for managing delivery preferences (https://www.save.com/mailing/delivery-options)
- Submit your mailing address and request removal from their coupon distribution list
Once your request is submitted, your address should be removed from future distribution lists. That said, direct mail campaigns are usually scheduled weeks ahead of delivery. Because of this, you may still receive a few additional mailers after submitting your request, but typically mail will stop in 4-6 weeks though in some areas it may take longer.
The History of RedPlum, RetailMeNot, and Save
The coupon mailer many people receive today has gone through several branding changes over the past two decades.
Understanding this history helps explain why people still refer to these mailers by different names.
RedPlum (2008–2018)
The program originally operated under the brand RedPlum, which was created by the marketing company Valassis Communications.
RedPlum combined several coupon distribution systems including:
- Sunday newspaper coupon inserts
- Direct-mail coupon books
- Printable online coupons
These coupon packages were distributed to tens of millions of households each week, making RedPlum one of the largest coupon marketing systems in the United States.
Because the mailers were so common, many households began referring to any large coupon packet as “RedPlum mail.”
RetailMeNot Everyday (2018–2021)
In 2018 the RedPlum brand was retired and replaced with RetailMeNot Everyday.
This change happened after the company behind the coupon distribution system partnered with the digital deals platform RetailMeNot.
The goal was to combine:
- Digital coupons
- Online deals
- Printed mail coupons
Under a single brand that connected online and offline shopping promotions.
During this period the coupon packets continued to contain grocery coupons, retail discounts, and advertisements from local businesses.
Save (2021–Present)
In 2021 the coupon mailer was rebranded again as Save.
The change occurred after the RetailMeNot brand was sold, meaning the coupon distributor could no longer use the RetailMeNot name.
Instead, the company revived another brand it already owned: Save.
Today the coupon program is connected to Save.com, which serves as the central website for:
- Browsing coupons
- Managing delivery preferences
- Submitting requests to stop receiving the mail
Although the name has changed several times, the underlying program remains the same: a direct-mail advertising system that distributes coupons to millions of homes.
Types of Mail These Companies Send
The mailers distributed by Save and its previous brands typically contain a mix of national and local advertising.
Common items included in these packets are:
Grocery Coupons
Coupons for packaged food brands, household goods, and grocery products are one of the most common types of offers included in the mailers.
Retail Promotions
Major retailers often advertise sales, discounts, or limited-time offers inside the coupon packet.
Restaurant Discounts
Fast food chains and local restaurants sometimes include promotional coupons for meals or special deals.
Local Business Advertising
Local businesses such as auto shops, dentists, and service providers may advertise through these coupon mailers as part of neighborhood marketing campaigns.
Because the packets often contain many different advertisers, they can quickly become one of the most frequent pieces of marketing mail arriving in a household mailbox.
Why These Mailers Can Be Hard to Stop
Even after opting out of Save mail directly, some households continue receiving similar advertising packets.
This happens because marketing companies often obtain consumer information from multiple sources, including:
- Public address records
- Consumer data brokers
- Retail purchase data
- Demographic marketing lists
These databases are used by advertisers to decide which households receive promotional mail.
As a result, stopping junk mail entirely often requires removing your information from several different marketing systems.
A Different Approach: Reducing Junk Mail with Opt Outs App
Manually contacting every company sending unwanted mail can take time. Many households receive marketing mail from dozens of different companies each year.
Tools like Opt Outs offer a different approach.
Instead of submitting removal requests one mailer at a time, Opt Outs focuses on identifying the marketing databases and companies responsible for generating large amounts of junk mail and submitting opt-out requests automatically.
This approach can help reduce several common types of mail including:
- Credit card offers
- Insurance solicitations
- Retail promotions
- Coupon mailers
- Catalogs
By addressing the underlying data sources that power direct-mail marketing, automated privacy tools can help reduce the amount of unwanted mail arriving in your mailbox.
Final Thoughts
The coupon packet many people still call RedPlum has evolved through several brand names over the years. It became RetailMeNot Everyday in 2018 and today operates under the brand Save. Although the name has changed, the program continues to distribute coupon mailers and advertisements to millions of households across the country.
If you prefer not to receive these mailers, you can request removal through Save.com, though it may take several weeks for the request to take effect. For people looking to reduce junk mail more broadly, tools like Opt Outs App provide a more comprehensive approach by helping remove personal information from the marketing databases that generate these mail campaigns.