Ethan Allen’s mail removal form lives at directmail.ethanallen.com/Experian/unsubscribeUSA.htm. It asks for the code printed on your mailing label, so keep the catalog in front of you when you fill it out. If you don’t have the mailer anymore, call 888-324-3571 (M-F, 8:30am-4:45pm EST) instead. Or skip the whole thing: snap a photo of the catalog with the Opt Outs app and we file the request for you.
Ethan Allen mails well. That is the problem.
Their catalogs are not the flimsy coupon packs that go straight from the mailbox to the recycling bin. They are thick, glossy, heavy books – the Stylebook, the seasonal magazines, the design-center lookbooks – printed on stock that feels like it cost real money, because it did. Which is exactly why they keep showing up, and exactly why so many people go looking for a way to make them stop.
If you bought a house in the last two years, you probably know this feeling already. Furniture brands buy new-homeowner data aggressively, and Ethan Allen is one of the most consistent mailers in the category.
Here is every way to get off their list, what actually works, and how long each one takes.
Your Two Options
Both paths end in the same place. Pick the one that fits how much time you want to spend.
| Do it yourself | Use the Opt Outs app | |
| Cost | Free | Free to start |
| Best for | Just Ethan Allen, one time | Every catalog in your mailbox |
| Effort | Find the label code, fill the form, or call and wait on hold | Take a photo |
| Timeline | 6–12 weeks | Same, but we handle the follow-up |
| If it doesn’t work | You call again | We re-file |
| Link | ethanallen.com | optouts.app/download |
Everything below covers the DIY route in detail, because plenty of people just want the one catalog gone and that is a completely reasonable thing to want.
Why Ethan Allen Is Sending You Mail
Almost nobody signs up for this on purpose. Here is how addresses usually end up on the file.
You bought a home. This is the big one. Property records are public, and new-homeowner lists are among the most heavily traded data sets in direct marketing. Furniture retailers buy them because the correlation is obvious: people who just moved buy furniture. If you closed on a house and the catalogs started six to ten weeks later, that is the connection.
You walked into a design center. Ethan Allen locations are staffed by designers, not cashiers, and the interaction is consultative by design. Booking an appointment, requesting fabric or finish samples, or having a designer sketch a room all create a record with your address attached.
You used one of their tools. The 3D Room Planner, the Area Rug Visualizer, the digital magazines, the “save to my projects” feature that asks for an email before it will let you add images — each of these is a legitimate design tool and also a data capture point.
You entered the sweepstakes. The email signup in their site footer enters you into a sweepstakes. Sweepstakes and contest entries are a classic address-collection mechanism across all of retail, not just here.
You ordered once, years ago. A single sofa purchase in 2019 is enough to keep you on the house file indefinitely.
Or you did none of the above. If your name appears on a rented or co-op list — the shared databases that retailers pool and trade — you can get mail from a company you have never interacted with in your life. This matters for how you word your opt-out, and we will come back to it.
Option 1: Ethan Allen’s Official Removal Form
This is the method Ethan Allen prefers, and it is the one most likely to stick. It is also buried.
If you go to Ethan Allen’s Contact Us page and click through to mailing preferences, you land on a page at ethanallen.com/en_US/remove-from-mailing.html. That page is not the form. It is a menu with two links: one to add yourself to the mailing list, and one to remove yourself. The removal link takes you to a different subdomain entirely.
The actual form: https://directmail.ethanallen.com/Experian/unsubscribeUSA.htm
Step 1: Have the mailer in front of you
Do not skip this. The form’s first instruction is to enter your name and address exactly as they appear on your correspondence, and to include the code from the mailing label of your most recent Ethan Allen mailing.
This trips up more people than anything else in this guide. If you already recycled the catalog, you cannot complete the form as written. Go to Option 2 and call instead.
Step 2: Find the code on the label
Flip the catalog over. The address block on the back cover or the polybag will have your name and address, and above or beside it, a string of letters and numbers. It may be labeled as a key code, source code, or customer number, or it may just sit there unlabeled. That is what the form wants. The form shows a sample address label so you can see where to look.
Snap a photo of the whole label before you throw the catalog out. You will want it if you have to follow up.
Step 3: Match the label exactly
This is the second place people go wrong. Marketing lists are matched on the string, not on you as a person. If the label says “Robt. Smith” and you type “Robert Smith,” or the label says “Apt 4B” and you type “#4B,” the suppression may not match the record that is generating your mail.
Copy the label character for character, including:
- Misspellings of your name
- Middle initials that are there, or missing
- Old apartment or unit formatting
- A maiden name or previous surname
- A former resident’s name, if that is what is on it
If the mail arrives under two or three name variations, submit the form once for each. They are separate records.
Step 4: Submit, then screenshot
There is no confirmation email on a form like this. Take a screenshot of the completed form and the confirmation screen before you close the tab. If mail is still arriving in three months, that screenshot is the thing that makes your follow-up call short instead of long.
A note on why this form is on an Experian subdomain
Look at the URL again. The removal form is not hosted on ethanallen.com — it sits on directmail.ethanallen.com on a path that points to Experian, one of the largest consumer data companies in the world.
That tells you something useful. Ethan Allen’s direct mail file is administered through a third-party data processor, which is completely normal for a retailer of this size. It also explains two things that frustrate people:
- Why it takes so long. Your suppression has to move from the processor into the next print cycle. Catalogs are planned, printed, labeled, and dropped weeks in advance.
- Why the mail can come back. If your address is being sourced from a rented list rather than from Ethan Allen’s own customer file, suppressing it at Ethan Allen does not remove it from the underlying data. A refreshed list pull can reintroduce you.
That second point is why the single most useful sentence you can add to any opt-out request is a demand to be suppressed at the source, not just on the house file. There is a template for that below.
Option 2: Call Ethan Allen
Best option if you no longer have the mailer, if the form fails, or if you just want a human to confirm it.
Phone: 888-324-3571
Hours: Monday through Friday, 8:30am–4:45pm EST
Ethan Allen routes client services and privacy requests through the same toll-free line. When you get someone, say this:
“I’d like to be removed from your print mailing list. I’m not calling about an order. Can you also confirm I’m suppressed at the list level so I don’t get re-added on the next refresh?”
Have ready: the name and address exactly as printed on the mail, and the label code if you have it.
Ask for a reference or ticket number before you hang up. Note the date and the name of the person you spoke with. Five seconds of writing now saves a ten-minute call in April.
Option 3: Email Ethan Allen
Slower than calling, but it gives you a written record, and you can attach a photo of the label instead of transcribing the code.
Email: orders@ethanallen.com or customerservice@ethanallen.com
Subject: Remove From Print Mailing List — Opt-Out Request
Copy and paste this, fill in the brackets:
Hello,
Please permanently remove the address below from all Ethan Allen print marketing, including catalogs, the Stylebook, seasonal magazines, design center invitations, and promotional postcards.
Remove exactly as printed on the mailer:
[NAME AS PRINTED ON LABEL]
[STREET ADDRESS, UNIT]
[CITY, STATE ZIP]
[LABEL / KEY CODE, IF VISIBLE]
Two requests for your direct mail team:
- Please suppress this address on your internal house file.
- I did not opt in to marketing from Ethan Allen. If this address was sourced from a rented, co-op, or third-party list, please flag it for suppression with that list provider as well, so it is not reintroduced on the next data refresh.
Please confirm in writing when the suppression is complete. I’ve attached a photo of the mailing label for reference.
Thank you,
[YOUR NAME]
Attach the label photo. Keep the reply.
Option 4: Let the Opt Outs App Do It
Here is the honest case for the app.
Everything above works. It also takes about fifteen minutes per company — finding the buried form, locating the label code, matching the name variations, calling if the form rejects you, and following up in eight weeks when a catalog shows up anyway.
Now count the other senders in your mailbox this week. Ethan Allen is one. There are probably nine more. Doing this by hand, for every one of them, forever, is not a realistic plan for a normal person.
Opt Outs collapses it to a photo.
- Take a picture of the mailing label.
- We identify the sender and file the removal request through their correct channel.
- You go do something else.
Enter your name and address once, and it applies to every request after that. When the same catalog turns up again in six weeks — which happens, because print runs are scheduled in advance — you are not starting over.
Download Opt Outs for iPhone or Android →
The DIY instructions on this page are not going anywhere. If you only care about Ethan Allen and you have the catalog in your hand, use the form. If you are staring at a stack, use the app.
Ethan Allen Email Unsubscribe (This Is a Separate List)
Worth being clear, because people search “Ethan Allen unsubscribe” for both reasons and the two systems do not talk to each other.
Paper mail and email are managed separately. Opting out of catalogs does not stop the emails. Clicking unsubscribe in an email does not stop the catalogs. You have to do both.
For email, use the preference center at: https://cloud.e.ethanallen.com/email-preference
Or click the unsubscribe link at the bottom of any Ethan Allen email. Under federal law, commercial email opt-outs have to be honored within ten business days, so email stops far faster than paper does.
If you want both gone, do the email preference center first — it takes thirty seconds — then work on the paper.
How Long Until the Catalogs Actually Stop?
Allow 6 to 12 weeks. Anything arriving inside that window was almost certainly already printed and labeled before your request was processed.
The rough sequence:
- Weeks 1–2: Request is received and queued. No visible change.
- Weeks 2–6: Suppression is applied to the file. Catalogs already in the mail stream keep arriving.
- Weeks 6–12: The next print cycle drops without you on it. This is when you notice.
- Past 12 weeks: Something did not take. Call 888-324-3571 with your screenshot or reference number.
Seasonal catalogs are the ones that catch people out. If a brand mails a big fall book and a big spring book, a request filed in September may look like it failed until the following spring, when the spring book does not show up.
Special Situations
The mail is for a previous resident
Very common with furniture catalogs, because the previous owner is exactly who Ethan Allen was targeting. Call 888-324-3571, give the previous resident’s name and your address, and say they no longer live there. You can also submit the online form using their name as printed.
Do not mark anyone as deceased unless they actually are. It goes into a shared national suppression file and is a genuine problem to reverse.
The mail is for someone who died
Ethan Allen can suppress the address directly. For the broader problem, the Deceased Do Not Contact registry run by DMAchoice suppresses a deceased person’s name across many national mailers at once. It is free.
https://www.ims-dm.com/cgi/ddnc.php
You moved and the catalogs followed
Marketing lists are keyed to a name and address pair. A USPS forwarding order can push a few more mailings to your new address, and worse, the forwarding data itself feeds address-update services that mailers subscribe to. Opting out at the old address does not cover the new one. File again for the new address.
You are an Ethan Allen customer and still want your order updates
You will keep getting them. Opting out of marketing mail does not touch transactional mail: delivery scheduling, order confirmations, warranty information, service appointments, recall notices. Those are a different category and you want them.
You are in Canada
ethanallen.ca operates its own mailing file. The U.S. form will not cover it.
What Opting Out of Ethan Allen Will Not Stop
Setting expectations honestly, because this is where people conclude the whole thing was pointless.
- Other furniture retailers. You are on a new-homeowner or high-income-household list that many brands buy. Suppressing one does nothing to the others. Expect the rotation to continue.
- “Current Resident” mail. Saturation mail is addressed to the address, not to you. No sender-level opt-out touches it.
- Local design center mailings. If a nearby location does its own regional drop, that may sit outside the national file. Mention the store by name when you call.
- Anything already printed. Covered above, but it is the number one reason people think an opt-out failed.
Cut the Supply, Not Just the Symptom
Removing yourself from Ethan Allen treats one catalog. These treat the pipeline that feeds it.
DMAchoice — Run by the Association of National Advertisers. A small registration fee covers ten years and asks participating national companies to suppress you from prospect mail. It only covers participating members, so it is a partial fix, not a complete one. Allow up to 90 days.
OptOutPrescreen — The official credit industry site, free, and legally binding on the credit bureaus. It kills prescreened credit card and insurance offers for five years, or permanently by mail. It will not touch a furniture catalog, but it removes a large share of most people’s mail volume and takes two minutes.
Opt Outs — For everything the registries above miss, which is most of what is actually in your mailbox: regional retailers, local design centers, charity appeals, coupon packs, and every catalog whose sender never joined a preference service. Photo, done.
Your Privacy Rights (California and Beyond)
A marketing opt-out and a data deletion request are not the same thing. The first stops the mail. The second addresses the record that generates it.
If you live in California, Colorado, Connecticut, Virginia, Texas, Oregon, or another state with an active consumer privacy law, you have the right to request access to or deletion of your personal information, and to opt out of its sale or sharing.
Ethan Allen’s submission form is at:
https://privacy.ethanallen.com/consumer/donotsell
You can also call the same number, 888-324-3571, and ask for the privacy team.
Two things worth knowing:
- Turn on Global Privacy Control. Ethan Allen states it honors GPC signals as opt-out requests. GPC is a browser-level setting, built into some browsers and available as an extension for others. It signals your opt-out to every site that honors it, automatically. Note that it applies per browser and per device, and it does not cover offline transactions.
- California residents can also request a Shine the Light disclosure — a list of the categories of personal information a company shared with third parties for their own direct marketing purposes in the prior year. That is how you find out who else has your address.
A deletion request will not stop transactional mail about an order you actually placed, and it may take longer than a simple mail opt-out. But if the catalogs keep coming back after you have opted out twice, the data is the problem, and this is the lever for it.
Frequently Asked Questions
How do I opt out of Ethan Allen catalogs?
Submit the removal form at:
https://directmail.ethanallen.com/Experian/unsubscribeUSA.htm
Enter your name and address exactly as printed on the mailing label, plus the code from the label. If you no longer have the catalog, call 888-324-3571 instead. Allow 6 to 12 weeks.
The form wants a code from my mailing label and I threw the catalog away. What now?
Call 888-324-3571, Monday through Friday, 8:30am–4:45pm EST. Phone reps can process a removal without the label code. Or photograph the next catalog that arrives with the Opt Outs app and let it handle the request.
Where is the code on an Ethan Allen mailing label?
On the back cover or the polybag, near your name and address — a string of letters and numbers, sometimes labeled as a key code or customer number, sometimes not labeled at all. The form displays a sample label showing its location.
How long does an Ethan Allen opt-out take?
Typically 6 to 12 weeks. Print runs are scheduled in advance, so anything already printed and labeled will still arrive. If mail continues past twelve weeks, call and reference your original request.
Does unsubscribing from Ethan Allen emails stop the catalogs?
No. Email and postal mail are managed as separate lists. Use:
https://cloud.e.ethanallen.com/email-preference
for email and the removal form for paper. Do both if you want both to stop.
How do I stop Ethan Allen mail addressed to a previous resident?
Call 888-324-3571 with that person’s name and your address, or submit the online form using their name exactly as printed. Do not mark them as deceased unless they are.
Will Ethan Allen mail stop automatically if I move?
No. Lists are tied to a name and address pair, and USPS forwarding can carry mailings to the new address for months. Submit a new request for the new address.
Why am I getting Ethan Allen catalogs when I’ve never shopped there?
Your address was almost certainly sourced from a rented or co-op marketing list, most often a new-homeowner or homeowner-demographic list. Say so in your request and ask to be suppressed with the list provider, not just on Ethan Allen’s internal file.
Is there a faster way to stop all of this?
Not faster — mailers process suppressions on their own schedule regardless of who asks. But there is a much easier way. The Opt Outs app for iPhone and Android files the request for any sender from a photo of the label, so you are not repeating this process ten more times.
The Bottom Line
Ethan Allen will take you off their list. They are not one of the difficult ones. The friction is not resistance, it is architecture: the form is two clicks off the page that claims to be the opt-out page, it lives on a different subdomain, and it demands a code off a catalog most people have already recycled.
If you have the catalog in hand, use the form, match the label exactly, and screenshot the confirmation. If you do not, call 888-324-3571.
And if the Ethan Allen catalog is sitting on top of a pile of other catalogs you did not ask for, stop doing this one company at a time.
Get Opt Outs for iPhone and Android →